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Hospice Marketing Solutions

Join Kathy Zeleskey, hospice marketing expert, on Sept. 10, 2013 at 10 am for an eye-opening presentation on marketing in hospice. Focus on hard to access call points (physicians). Learn how to identify potential customers, give a value proposition, and get patient referrals. Evaluate the costs of different diagnosis, and referral data to develop a marketing strategy for differing case loads.  $20 members/$40 non-members

Webinar Objectives: Recognize characteristics that all Hospices assume from a regulatory standpoint.

Distinguish what differentiates one Hospice from another.

Identify potential  “customers” types.

List a value proposition for each customer type.

Define your approximate cost of an admission.

Evaluate costs associated with different diagnosis.

List which customer types have the ability to refer patients.

Evaluate referral data.

Develop a strategy to continue with current referrals in addition to targeting referrals with a longer length of stay (LOS).


Continuing education: 1.5 Contact Hours will be awarded to participants who successfully complete the activity.



Add one computer to this webinar (includes continuing ed. credit for one person)------->

Member or Non-member?
Name & Hospice
Email Address:

Add additional persons to an already paid for phone line to receive 1.5 continuing education credits --------->

This option is for staff and friends who are watching and listening to the webinar together on one computer and one phone line. You need to purchase the option above if you are watching/listening alone.

Continuing ed. credit only:
Name & Hospice
Email Address:


Once you have paid for your phone line or your continuing education credit then you are signed up for the webinar. You will receive an email from a few days before the event with dial and login instructions if you purchased the fist option. If you only signed up for continuing education units you will recieve an email explaining how to complete the post-webinar evaluation to get credit.

Texas & New Mexico Hospice Organization is an approved provider of continuing nursing education by the Texas Nurses Association, an accredited approver by the American Nurses Credentialing Centers Commission on Accreditation.  

Texas & New Mexico Hospice Organization is an approved provider of continuing education by the Texas State Board of Social Work Examiners.

Texas and New Mexico Hospice Organization is an approved provider of continuring education by the Texas Department of Aging and Disability.